How I’m Using the Writing Reps Framework To Grow My Content Business
The 30-Minute Writing Habit That Changed Everything
Every weekday morning I write one short article. It takes me around 30-45 minutes.
Then I publish it on Substack and Medium.
Later, I repackage it for BlueSky, X, and LinkedIn.
Simple, repeatable, effective.
This consistency is building my audience and email list (via Substack and Kit) faster than anything else I’ve tried.
No overwhelm or guesswork. Just daily reps.
Why Writing Is Like Going To the Gym
You know how fitness trainers say: just show up and move your body every day?
This is the writing equivalent.
You’re not trying to lift heavy every time.
You’re just showing up—building muscle, building skill, building momentum.
The Framework That Finally Got Me Results
That’s what the Writing Reps Framework™ is all about.
It’s not a complicated content system. It’s just a simple, structured daily writing practice.
✅ One idea becomes one short article every weekday
✅ Publish on Substack & Medium (yes the same article)
✅ Repurpose on social (X, BlueSky, LinkedIn)
✅ Include a CTA to grow your list (I use Substack and Kit)
It works because it’s focused, frictionless, and fast.
No more wondering what to write (which lets self doubt creep in).
You just get up, write, publish and repeat.
I often get so far ahead of myself using this system that I actually generate a backlog of draft articles and schedule them in sometimes days before they go live.
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Want to work with a 25+ year veteran copywriter? Let’s talk.📧 loz@contentchampion.com